Platform: How it works
Unit Economics Dashboard
tamme’s analytics platform is built specifically for double-sided marketplaces. Not only is tamme great at being able to visualise supply and demand down to a postcode level, but it also understands the relationships and actions between entities. For example, ‘Ben’ took a ‘Ride’ with ‘Ian’, or ‘Jennifer’ ‘Bought’ pot plants from ‘Pottery Barn’. Making it far easier to understand and interpret user actions on the marketplace.
It then uses this live data stream, along with your advertising spends to calculate your marketplace's unit economics. All of tamme's decisions are based on your marketplace's unit economics. All decisions that tamme makes and all results that tamme measures, are trained and benchmarked on their impact on these metrics.
Engage Existing & Acquire New Users
One of the biggest challenges for a hyperlocal marketplace is to not end up in a situation where you are constantly having to get new users every month to achieve the perception of moving forward.
This is why tamme puts such a focus on nurturing your existing marketplace and then also acquiring new supply or demand only where you actually need it is critical to achieving sustainable unit economics.
tamme's AI learns from your users' behaviours, ad purchases, and trends in your marketplace locations to determine the best way and time to reach potential and repeat users in order to foster purchasing habits. Using this data tamme is able to gently nudge your users towards the ideal habits for your marketplace. While also not spending on ads when a user was likely to repurchase anyway.
Adapting Channel & Creative To What Is Driving The End Result
tamme is tracking every engagement, reaction, intention and so on from every engagement across your website, app and advertising across multiple channels. This means tamme understands what ads drive what behaviors and more importantly the end result.
tamme then continually adapts to what channel and creative is driving that for 'super users' in each category and/or area. This happens for both the supply and demand side to drive the best results for the marketplace.
Once tamme understands what locations are achieving sustainable unit economics, the platform then looks to automatically mimic and expand your marketplace - like a virus.
However, instead of like typical marketing platforms where they just roll into the next location, tamme asses data for example: users behaviours, demographics, trends, what a super user looks like etc to find the closest possible match anywhere in the world.
tamme then tests ads to achieve supply and demand in these potential expansion locations and then accelerates the locations that are achieving sustainable unit economics.